Tools to Improve Your Internet Marketing Efforts

If you’re striving to make your search marketing campaign well-organized and profitable, you’ll definitely need reliable SEO tools. Today the industry offers website owners with a bulk of internet marketing software that caters for a variety of their requirements. Still choosing out of this diversity is not simple. This article is aimed at reviewing most popular SEO tools, both free and compensated.

SEO tools might be divided into individuals from search engines and the third party ones.

SEO Tools Provided by Search Engines

The first group includes Google AdWords Keyword Device, Google Webmaster Tools, Google Recommend, Yahoo! Site Explorer, and Yslow.

Google AdWords Keyword Tool

The tool is meant for attracting even more pay-per-click advertising, giving you ideas regarding popular keywords, advertiser competition, plus approximate search volume. You can apply this SEO tool to generate a good optimal list of keywords, and then use them all through your website with higher occurrence.

Google Webmaster Tools

This software program generates detailed reports on your pages’ visibility in Google and enables you to change your basic configuration setting. Armed with this software, you can add the latest variations of sitemaps, edit crawler access, adapt site links, change Web addresses, revise geographic targeting, preferred domain name, and even crawl rate.

Google Recommend

This one generates 10 frequently looked for phrases based on the word you have chosen.

Yahoo! Site Explorer

This tool enables studying pages indexed by Aol! search. It indicates the most popular pages from any site and tracks throughout the links pointing to your competitors, hence allowing you to request backlinks from the same resources.


This software is designed to help you speed up your page response time by pointing at the functions that effect high performance. Based on 22 rules, Yslow analysis enables you to enhance web page load time up to fifty percent.

3d Party Tools

Most efficient and renowned third party SEO tools reckon Regal SEO, Wordstream, SEMRush and SEO Power Suite.

Majestic SEO

This link analysis tool utilizes its website crawlers. Armed with Majestic SEARCH ENGINE OPTIMIZATION, you will be astonished with the wealth associated with data that is related to the inbound links: anchor text, history, domain and ACRank. Moreover, this SEO tool unveils true-to-life data, often misrepresented simply by large commercial search engines.


This system is aimed at maximizing your efforts for SEO and PPC campaigns. As opposed to the free-of-charge Google AdWords and Google Suggest, this SEO tool makes use of diverse data coming from a number of major search engines and analyzes it. As a result, SEO professionals and website owners get to know specific keywords that searchers use to find their websites, add those words to their PPC promotions in accord with the categorization guidelines they define.


This key word and competitor research system provides reports on keywords, competition in organic and paid results, Google adwords ad texts, potential ad customers and sellers. The most powerful element of this tool is the ability to export data, specifically via the API.

SEO PowerSuite

The last but not least is SEARCH ENGINE OPTIMIZATION PowerSuite, a well-rounded toolkit that may help you with the multifaceted process of search engine optimization plus considerably improve your website’s search engine efficiency. Comprising four separate programs : Rank Tracker, Website Auditor, SEO Spyglass and Link Assistant – SEO PowerSuite provides a most extensive approach to improving Internet marketing efforts
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